Born and raised in NYC to later move to beautiful Southern California, only to return some years later to the urban jungle.

I specialize in project managing media clients/brands and finding new ways to develop their audience, reinvigorate their brand equity, and extracting new means of awareness/revenue. Over the years, I have built an extensive background in the television, music, and videogame industries, on both the creative and business ends. I have worked on some of the biggest brands and talent in the world including Michael Jackson, American Express, Jessica Simpson, Blink-182, Bob Dylan, Bruce Springsteen, Missy Elliot, CITI, Elizabeth Arden, and Grand Theft Auto, to name a few. I have also helped to develop growing names in my time, ranging from bands as The Fray and Jet, to upstart media channels FUSE and G4. All in all, I'd say I'm pretty in tune with pop culture and the packaged world we live in.

In 2008, I co-founded a social marketplace community CHICTINI.com which has grown to be one of the largest domestic online marketplaces for independent fashion designers. I did so to help discover new talent in the world of fashion that otherwise would have remained obscure due to resources and geography.

I truly hope you'll get a great sense of my character and creative mindset through this brief but detailed visual portfolio.


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Reach out to me. I'd love to hear from you. About anything.

Also check out my sisters' portfolio sites:
Alexis Yraola Art Director - Lexiyrao.com
Genevieve Yraola - genevieveyraola.com


My contact info below:

 

 geneyraola@yahoo.com

 646-827-0386