"@TheGarden"  

It's never just an ordinary day at The World's Most Famous Arena. For many athletes walking into The Garden, it will simply be just one day - but nonetheless a day to show greatness on the highest of levels.  I wanted to give focus to many of these recognizable figures who we rarely get to know outside their single-day appearance to MSG.  In essence, this would be a content platform to showcase these athletes in a genuine, less-polished look and in turn highlight what performing at MSG really means.

The end result was the mini webisode series "@TheGarden"  focusing on athletes at MSG outside the NBA and NHL, which would be used as content marketing for promoting their annual, respective events.  I served as producer for the series, overseeing treatments, on-set and post production, and final video distribution.  The videos were published and shared across each athlete's respective sport property (Harlem Globetrotters, WWE, Top Rank) to help push each event into near sell-outs at The Garden. 

The Trick Shot

Everyday moments are made at The Garden. Watch as Zeus McClurkin of The Harlem Globetrotters makes "The World's Most Famous Trick Shot" on top of The World's Most Famous Arena in this episode of @TheGarden: The Trick Shot. 

Balor Club

How do you handle pressure in a physically demanding business? Ahead of his upcoming appearance at MSG, WWE Superstar Finn Balor swung by The Garden to discuss what it takes to never be counted out in this episode of @TheGarden: Balor Club.

The Conlan Revolution

He's boxing's "IT boy."  He's the latest fists of fury from Ireland's longstanding tradition of great boxers.  But at The Garden, he's "home."  This is where #TheConlanRevolution all began.