Before The Show presented by Coca-Cola
When Madison Square Garden's marquee sponsor Coca-Cola requested video content to reach music-lovers, I was tasked with producing a multi-year webisode series, which included writing treatments and creating pitches for Coke to seal the deal. "Before The Show" was green-lit by Coke and resulted in a multi-million dollar sale for a digital franchise program providing exclusive, intimate access before an artist's performance at MSG's venues in NY and LA. For this project I was a jack-of-all-trades, including contracting crew, overseeing production contracts with legal, booking the artists, clearing all licensing rights, managing budgets, and overseeing on-set and post-production. Distribution of the videos included a dedicated branded site, artist social media, MSG's youtube and social channels, and more.
Over 50 episodes ACROSS 4 SEASONS
MILLIONS OF VIEWS ACROSS SOCIAL
MSG's Flagship sponsored Music series
The series would mark over 10 millions views, serve as MSG's flagship digital music program, and ultimately lead to 4 season renewals with Coca-Cola. More importantly, the series generated millions in sponsorship profit for MSG.
Here is a sample list of the 52 episodes I produced for the series.
R5 at The Beacon Theatre
An inside look into the makings of pop-rock band R5's debut appearance at NYC's historic Beacon Theatre.
THE AVETT BROTHERS AT MSG
From playing fields of grass to playing in front of 16,000 at The Garden. Presented by Coca Cola
MAC DEMARCO AT RADIO CITY
Indie artist Mac DeMarco's grandmother would be incredibly proud of making it to the classy Radio City Music Hall. This one is going in the family home videos.
PARAMORE AT THE BEACON
Still into you...after all these years with Paramore's most intimate show yet.
5SOS AT THE FORUM
5 Seconds of Summer fans came out in full effect for the Sounds Good Feels Good Tour at the Forum. Experience the rush.
Twenty One Pilots at The Forum
Taking a ride to The Forum for punk rock duo 21 Pilots. Presented by Coca Cola
ARMIN VAN BUUREN AT THE FORUM
EDM legend Armin van Buuren ushered in a new era at the Forum in its grand re-opening in 2014. See #BeforeTheShow as he continues to further push the boundaries of the dance music world with his recent Armin Only World Tour at The Forum.
OZUNA AT THE FORUM
Ozuna makes history in a sold-out show at The Forum.
G-EAZY AT THE FORUM
G-Eazy brings an endless summer to The Forum.
LITTLE MIX AT THE FORUM
After years headlining around the world, pop act Little Mix finally touches down in LA for their biggest performance in the States. All the big hits for all the lil' mixer abound.
MISTERWIVES AT MSG
It's a homecoming performance for Misterwives at The Garden
GLASS ANIMALS AT RADIO CITY
Enter life itself, inside Radio City with Glass Animals...
BELLE & SEBASTIAN AT RADIO CITY
Ironing shirts was just half the fun for Belle and Sebastian before they played Radio City...
THE FRAY AT THE BEACON THEATRE
Coming into The Beacon after almost two decades performing together, The Fray reminisce their journey as they make their long-awaited debut in NY's most intimate venue.
FARRUKO AT THE FORUM
Regaetton superstar Farruko heads to The Forum to light a fire.
LAKE STREET DIVE AT THE BEACON
"Stop your crying!"...because Lake Street Dives is headlining the Beacon!
KEHLANI AT THE FORUM
Behind the scenes with Kehlani's first appearance at The Forum.
JOHN GRANT AT THE BEACON
John Grant gives an inside look into his first ever performance at NY's legendary Beacon Theatre
HISS GOLDEN MESSENGER AT THE BEACON
Hiss Golden Messengers brings Americana to the venue that's become mecca for the genre.
FIRST AID KIT AT THE BEACON
Folk duo First Aid Kit come to the Beacon in a career-defining performance.
SAINT MOTEL AT MSG
It's a career defining moment for Saint Motel to play at The Garden stage.
BEST COAST AT RADIO CITY
Pop rockers Best Coast bring the chill vibes to The Hall.
DAVID GRAY AT RADIO CITY
David Gray takes a sold-out Radio City to Babylon.
MAX AT THE BEACON
Pop artist Max turns it up at The Beacon.
PRINCE ROYCE AT THE FORUM
One of latin music's hottest stars comes to The Forum to usher in a new age of bachata.
BRETT ELDREDGE AT MSG
Brett Eldredge brings the party to The Garden
GALLANT AT THE GARDEN
Singing harmonies of gold inside The Garden with rising R&B artist Gallant.
BRETT YOUNG AT MSG
Brett Young shakes off the nerves before his debut at The Garden
ROYAL BLOOD AT MSG
Royal Blood tear up The Garden in their performance ever at The Mecca