Batman V Superman Premiere Activation

In March 2016, WB Pictures came to Radio City to premiere the start of the DC Cinematic Universe with Batman V Superman: Dawn of Justice.  Working together with WB's social team, our goal was to create a premiere activation that would stir social conversation beyond the hardcore DC Comics fan.

My lead concept was to bring Radio City into the DC Universe itself.  In the week leading up to and day of, I orchestrated a series of social graphics that integrated the characters and imagery of Gotham / Metropolis onto Radio City that would play out during the timeline of coverage of the red carpet premiere itself.  

Each of the special graphics would be amplified in conjunction with DC Comics' properties to further add creditability to the comic audience and help fuel conversation / curiosity amongst the heavily-skewed female audience of Radio City's social channels.